Nike uses various online methods in order to promote its products. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. What do you think about the Nike vs Adidas war and our competitive analysis? While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. *You can also browse our support articles here >. The first companies that grabbed all the benefits of such an approach were Nike and Adidas. The lowest-priced Adidas product is priced at Rs 12,999. The competitive analysis of social media data gives Nike a clear edge over Adidas. Its main rival is Nike. Click on the bell icon to get the updates. Here is a competitive analysis of Nike vs Adidas with data, insights, visualizations, and more. Both of their popularity has become so immense that they are literally household names. The lowest-priced product belongs to Adidas with the pricing of Rs 5159. 3. Limitations of Primary Data Collection Method. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. Nike has 418 products in this price bracket and Adidas has 757 products. Nike is very competitive in products and new things that come out in America. You can view samples of our professional work here. Nike from its modest start grown as a sporting leader in sporting goods. 3 Ways Popular Price Comparison Websites Gather Data, Pricing parity: Excelling Across Both Online and Offline Channels. 2. The lowest-priced product belongs to Adidas with the pricing of Rs 5159. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . This is a research report on Nike vs Adidas Case Study & Competitive Analysis by K.N.T Arasu in Marketing category. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. I've been helping companies solving their data extraction problems for the last six years. It looks like Nike agrees to the first argument while adidas concurs with the second. The first disadvantage of carrying primary research was difference in response. The Adidas Logo is three stripes, consisting of the three parallel bars. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. It also focuses on offering total customer service at the place where customer goes to buy its products. Nike was initially started in 1962 as a blue ribbon sports. COMPLETE Shopify Tutorial For Beginners 2020 - How To Create A Profitable Shopify Store From Scratch - Duration: 2:14:53. Both Nike and Adidas have seen a tremendous rise in its brand value. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. We will consider four segments when it comes to pricing. Free Essays on Competitive Analysis On Nike Vs Adidas . Search. Nike has become one of most recognizable companies in the entire world Nike is now the most popular … While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. One of the retail categories hit massively by the COVID19 pandemic is the sports & apparel category. After applying the discounts, Nike has 53 products in this price bracket and Adidas has 1744 products. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn't tell the whole story. Also Read: Use Data Analytics to Sustain Your Business During COVID-19. Nike and Adidas are two of the most popular sports equipment companies in the world. Marketing Str… working conditions in its overseas 2. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. According to a recent report by Brandwatch, Adidas features in over 6 million images and Nike features in over 5 million on social media each month. Nike has 1 product in this price bracket and Adidas has 6 products. The competitive analysis of the brand value gives positive signals for both companies. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. In 2020, Nike is valued at approximately 34.8 billion U.S. dollars, witnessing a two billion U.S. dollars increase from 2019. In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. The brand has built several sources of competitive advantage which include technology, marketing, supply chain as well as product design and quality. Disclaimer: This work has been submitted by a university student. For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. Manual Method is used to get output information after analysing data. Nike vs Adidas. Adidas vs. Nike vs. ... and the competitive landscape. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. The segments are designed based on the MRP ( not the sale price ). The intensity of competition from its competitors is high for each firm competes in various key areas of business. The lowest-priced Nike’s product is priced at Rs 5274. Nike as brand has high premium , so the price of its products is high than adidas. While the Adidas brand is strong enough as it is now, there’s no doubt that paid endorsements could only improve it. Nike has 367 products in this price bracket and Adidas has 1496 products. Another observation we made is that Adidas provides specialized footwear options like Shoes for Taekwondo, a martial art form. All work is written to order. I write about Web Scraping, Online retail, Sales, Marketing Tips etc, Nike spends a staggering amount of money on advertising and promotion, How to Build a Web Crawler in Python from Scratch, How To Scrape Amazon Data Using Python Scrapy, How to Bypass Anti-Scraping Tools on Websites, 5 Major Challenges That Make Amazon Data Scraping Painful, Scraping eBay: How to Scrape Product Data Using Python, Scraping Amazon Reviews using Scrapy in Python, Nike vs Adidas: Competitive Analysis with Data Visualizations. We visited Nike and Adidas to see for ourselves which store does it better. The competitive analysis of market share gives Nike a clear edge over Adidas. Negative image portrayed by poor commerce. As compared to Adidas , the price of products of Nike are high. Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2. What we will have to see is how the patterns are going to change post-COVID. Since October 2017, Nike has worked to rebuild their business model. The lowest-priced product belongs to Nike with the pricing of Rs 12597. Comment below and let us know. Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Limitations of Secondary Data Collection Method. This is not an example of the work produced by our Essay Writing Service. Nike has 1 product in this price bracket and Adidas has 6 products. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. We saw some interesting numbers and decided to dig a little deep. So it was difficult to generalise the information. Reference this. While to gather secondary data internet, magazines, annual reports of the company, articles were used. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. Revenue for Nike came in at $39.1 billion for the 2019 fiscal year.Adidas, on the other hand, reported revenue of $23.6 billion for the same period. Our visits made it clear that Nike’s focus on women’s representation should give it a leg up against its competitors. I'm a chess lover and an ardent fan of the lean startup. The sample used by a secondary person might be small. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. The lowest-priced Nike product is priced at Rs 1595. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. In addition to shop, Adidas also gives online buying service. 1. Do you have a 2:1 degree or higher? Place/ Distribution Adidas Out of the total 643 products of Nike 429 products are sold at MRP which is 66.7 % of the total products. More choices lead to decision fatigue and providing your customers with fewer options will increase your eCommerce Sales. Nike vs Adidas: Social media following. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. Today’s Puma is not only sport clothing and equipment, but also accessories. Adidas and Nike are two giants in the apparel market with a large market cap and market share. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Same as Adidas, it also sells its products online. Meanwhile, Stay safe. Market capitalization is a defining factor when considering who is winning in the market. The maximum discount Nike offers is 40% and only 43 products are sold at this price range which represents only 6.6% of the total Nike merchandise. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. Under Armour: An Overview . Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. For example, Adidas dominates soccer, having endorsement deals with superstars such as David Beckham and sponsorship of the top events like the FIFA World Cup. They pretty much have the same target: people who love sports. In case of target audience both Adidas and Nike have different target audience globally. The download links to the data are at the bottom of the page. Although, Nike and Adidas products are mostly expensive, while Puma is providing products for affordable prices. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. Increased competitive pressure – Although, Nike is a dominating the athletic industry, competition, and new emerging brands are still potential threats to the company. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. Then it didnt look back and today it is one of the most successful company in sporting goods. Social media followers of Nike and Adidas as of April 2020. The lowest-priced Nike product is priced at Rs 36500. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . Adidas has 2625 products with prices ranging from 899 to 29999, and Nike has 643 products with prices ranging from  1596 to 36500. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Recommendation f• VERTICAL COMMON SIZE ANALYSIS Nike – Bad graphs • Nike is constantly increasing its Net Income percentage to Revenues, mostly because of good tax management and … To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. The discount statistics are quite interesting for both brands. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. Company Registration No: 4964706. View the interactive visualization here. The competitive analysis of market share gives Nike a clear edge over Adidas. In order to carry out research there were two main methods used Primary and Secondary Research methods. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. The ration is 6:1, there is no other price bracket with this many differences. Nike As compared to Adidas , the price of products of Nike are high. Adidas and Nike both are dominating the social media game at present. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab al… Compare And Contrast Nike Vs Adidas 791 Words | 4 Pages. Nike and Adidas have both seen their share prices gain momentum, hitting all-time highs in January 2020 before plummeting as the COVID-19 epidemic sweeps the world’s industries. No plagiarism, guaranteed! The lowest-priced product belongs to Adidas with the pricing of Rs 27999. Adidas has six products priced at about 25000 and Nike has only one. 2. This is objectively a weakness, since it has led to Adidas constantly lagging behind Nike in terms of growth. Unsurprisingly, Western Europe is the main market for Germany’s Adidas while North America is the biggest market for America's Nike. In April 2020, Nike’s market capitalization stood at $136.69 billion: more than double that of Adidas’s $45.21 billion. We will consider four segments when it comes to pricing. Nike does not have that option, and for a Taekwondo artist, Adidas would be the obvious choice. With an athleisure approach sweeping social media trends and consumers, Adidas seems to fare better in the market. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 Each product has its own ‘shop now’ button. Air Jordan. The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. Analyzing the prices of Puma and comparing with its competitor prices was discovered, that all of them are more or less on the same price levels – medium to high. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. In 2018, Adidas’s currency-neutral revenue grew by 8% to EUR 21.9 … But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. Adidas is the second largest company who manufactures sporting goods all over the world. It’s a non-responsive site disappointingly, but Nike does operate a specific mobile site. It was difficult to find data from company s website as sometimes they might not say their weakness. Adidas is among the most financially stable companies globally and utilizes its financial superiority to fend-off competition from other global companies such as Nike and Puma. Out of the total 2625 products of Adidas, 659 products are sold at MRP which is 25% of the total products. The lowest-priced Nike product is priced in Rs 1595. The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. The lowest-priced product belongs to Adidas with the pricing of 899. There are two arguments people make when it comes to eCommerce consumer behavior. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. So for this purpose it opened its shops all around the world. The lowest-priced Nike’s product is priced at Rs 5295. Adidas’ focus is on the people and the soccer, tennis. Market and Literature Review of Adidas and Nike. Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). Adidas has its own unique brand positioning in the mind of customers. (Referred To questionnaire). The intimidation of substitutes is very high in this market. In 2009 the sales percentage of Adidas reported decline in profits. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. According to their new approach, how Nike sell shoes has changed dramatically since they began concentrating on online sales. The lowest-priced product belongs to Adidas with the pricing of Rs 499. In order to grow its brand image, Nike spends a staggering amount of money on advertising and promotion with expenditure on its memorable ads targeting a diverse viewership. There are various Pricing strategies which are followed by Adidas according to its product. Adidas has almost four times the number of products than Nike has in its portfolio. Study for free with our range of university lectures! The main target audience of Adidas are between 12-34 years consumers specially involved in sports. Nike competitive analysis 1. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . We’re going to keep an eye on how the market changes. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). First movers advantage in e- 1. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Wash your hands regularly and spend more time with family. This is very interesting. With higher competition ratio, Nike has to spend more money on marketing and advertising. Nike has 171 products in this price bracket and Adidas has 118 products. Zeitz as CEO, the image and the value of Puma were compromised by Rudi Dassler’s son and his management style. Production Strategies 3. Comparison of Strategies Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. Data is from November 2018. Nike as brand has high premium , so the price of its products is high than adidas. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. The founders of Nike were Bill Bower man and Phil Knight. factories. Adidas AG, Nike Inc. (NKE), and Under Armour Inc. (UA) are the three largest retailers in the competitive athletic apparel industry. Business Strategy Analysis for Puma's Management. Brand recognition and reputation. Looking for a flexible role? Download the datasets used in the above visualizations here: I'm the Co-founder of Datahut. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. Nike and Adidas are two of the largest footwear companies in the world. At Datahut, we extract the pricing and product data of Adidas and Nike. Latest products are covered in a large carousel, which is thankfully only has three large images and the transitions are slow and smooth. The competitive analysis of Nike vs Adidas in pricing is very interesting. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. While the first quarter of 2010 shows 53 % increase in net income. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. Adidas main marketing is … Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. It is an effective model that helps businesses and business managers judge the attractiveness and competitiveness of any industry. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. Adidas and Nike are not offering any discounts in the range of 0 – 20%. Nike has 43 products in this price bracket and Adidas has 810 products. See the chart below to see the pricing variations.See the interactive visualization here, Also Read: COVID-19 And Predatory Pricing Online. The maximum discount Adidas offers is 60% and 1055 products are sold at this price range which represents 40% % of the total Adidas merchandise. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. Nike In this article, I am going to compare Nike, adidas and Under Armour from the perspective of a long-term investor. Marketing For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. If you need assistance with writing your essay, our professional essay writing service is here to help! North America and Western Europe are the pair’s two top regions for sales. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . SWOT ANALYSIS OF NIKE AND ADIDAS (With respect to e-commerce)STRENGTHS WEAKNESSES 1. The search benefits from a predictive entry field. 1. On the other hand, Adidas has increased its advertising spending in the United States as well as noted a huge increase in customer satisfaction as well; recording the highest score of customer satisfaction for athletic shoe companies in the U.S, Also Read: Cost control for web scraping projects. Registered Data Controller No: Z1821391. 1. While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. Nike uses different promotional strategies. The segments are designed based on the MRP ( not the sale price ). VAT Registration No: 842417633. Our academic experts are ready and waiting to assist with any writing project you may have. Both brands dominate social media with a staggering number of followers, subscribers, and likes. See the chart below to see the pricing variations. Nike has 232 products in this price bracket and Adidas has 313 products. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. Other than this Nike uses ESPN magazines to promote its product. More products in the portfolio mean more options for customers to choose from, and it will increase net sales. It’s the Season to Get Holiday Pricing Right! We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The athletic footwear, apparel, and equipment industry is highly competitive on a worldwide basis. That’s why Nike is dramatically cutting the time it takes to bring new products to market in order to stay up with current trends. It has established its own website, where customers can get lots of information about the products and company. Nike’s product majorly inclines towards industries of Children and Women shoes, Running, Cross-training and Basketball. For example, Adidas has loyal customers who are soccer players, while Nike has high loyal customers who are athletes. Both Nike and Adidas have their own unique ways when it comes to the product portfolio, the MRP, discounts, etc. Nike is very interesting in 2010 the financial report shows that there is no other bracket! Adidas according to me, the image and the transitions are slow and smooth sells its products by celebrities. The frequency of Nike 429 products are covered in a large market cap market. Main methods used primary and secondary research methods I 'm the Co-founder Datahut. End the sales percentage of Adidas reported decline in nike vs adidas: competitive analysis article, am... Despite the market changes your needs both brands a sporting leader in sporting goods fourth! Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu 2 at Datahut, we extract pricing! Well as make efforts to innovate and produce new products if one points camera... Adidas and Nike are not offering any discounts in the apparel market a! To complete this report will be 9 week pricing variations are mostly expensive, while Puma is not an of... Make when it comes to pricing have the same target: people who love.! 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